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The Nintendo Entertainment System Deluxe Set
In 1985 the world of video gaming changed not just for me but millions of kids across the world. Why?, because of the first release of the Nintendo Entertainment System (NES) as most people call it.
The first release was not the “Deluxe Set” but a similar looking box that was a test market set that they made 400,000-500,000 systems (see picture below).

After the test market set was completely sold, Nintendo then decided it was enough of a hit to continue on and they then release the Deluxe Set which most people in 1985 would buy either in stores or through the good old Sears catalog. Many days I spent staring at the system and the prices as did many other kids.


As you can see with the two pictures, they look close to each other, but there are some noticeable differences. If you aren’t paying attention, you can pass off one for the other just for the fact that it is the same size box with a lot of the same images and colors. I see people all the time call them both “Deluxe Sets” which does make it easier, but not entirely true.
Deluxe Set Variants
Ok so we know so far that there are 2 variations, the test market set and the Deluxe Set. Are there more? As many collectors honestly don’t know, I’m going to help you out and fill you in…yes there are. So what are they? Here is a list of variations that I know for sure and in order of release:
- NES Test Market Set (1985)
- NES Deluxe Set (1986)
- Nes Deluxe Set With Stack Up (1987)

Deluxe Set Prices
Ok, the magic question…what are they worth Matt? So many factors play in to that question. It is not a cop out for me to say that either. Condition and how complete it is makes all the difference. Some of the most important parts are things like having the right games and their boxes. I have been offered many a systems that people wanted top dollar for, but they were missing the game boxes (which are the most expensive part typically). Especially for the test market system. The price difference can easily change $1,000+ depending on if it has the right games in it or not. Then, the condition of those games/ boxes.
With all of that said, I am going to give a general average price that I see and spend on these. That is not to say they can’t be higher or lower. This is just an average based on actual sold items by either eBay or myself.
The first prices will be the systems that are complete and in good to great condition:
- Test Market Set: $500-1,500 ($1,500 being close to dead mint)
- Deluxe Set: $300-600
- Deluxe Set With Stack-Up $600-1,300
This next set of prices will be average systems that are typically missing a part or piece and in rougher conditions:
- Test Market Set: $250-600
- Deluxe Set: $150-400
- Deluxe Set With Stack-Up $300-600
So What Do The Insides Of A Deluxe Set Look Like?
Here are pictures of one of my deluxe sets and what you should expect to see:

To give you a general idea, If I were to sell the above Deluxe System (which I am not), I would expect $400-450ish. Why you may ask? well, if you notice The game boxes are really nice which is important, but the system shows some wear and I am missing baggies for for ROB, the zapper, the controllers, the power pack, and the tv converter. Small things add up for collectors and value.
List of components in a standard Deluxe Set:
- System
- ROB and parts – 2 disks, two platform attachments, two claws for ROB, and the spinner.
- Zapper
- 2 Controllers
- TV Converter
- Power Plug
- Duck Hunt with Box (Hang Tab version) Game and Manual
- Gyromite with Box (Hang Tab version) Game and Manual
- Instructions and warranty information
- TV antena converter
Looking To Sell An NES Deluxe Set:
I’ll be honest, I am a buyer 🙂 There are varients and upgrades I am always looking to get. Or if you need quick cash and a fast sale, I can help.
reach out to me at [email protected] or call: (503) 207-1098 please leave a message so I know it’s not a spam call 🙂
More History….
The Nintendo NES Deluxe Set isn’t just a gaming console—it’s a monumental piece of gaming history. Released in 1985, this iconic bundle not only introduced cutting-edge technology but also revitalized a collapsing video game industry. Packed with innovative accessories like the R.O.B. (Robotic Operating Buddy) and the Zapper Light Gun, alongside legendary games such as Super Mario Bros. and Duck Hunt, the Deluxe Set cemented Nintendo’s position as a leader in gaming.
In this article, we’ll dive deep into the origins, components, innovations, and legacy of the Nintendo NES Deluxe Set, exploring how it transformed the gaming world forever.
The Birth of the Nintendo NES Deluxe Set
Gaming Industry in the 1980s
The early 1980s were a challenging time for the video game industry. The infamous video game crash of 1983 left many companies bankrupt and consumers disillusioned with low-quality games. Gaming needed a savior, and Nintendo stepped up with a revolutionary product that aimed to redefine home entertainment.
Introduction of the NES Deluxe Set
The Nintendo Entertainment System (NES) Deluxe Set launched in North America in 1985. Unlike its competitors, Nintendo marketed the NES not just as a gaming console but as an “entertainment system,” cleverly avoiding associations with the failing video game market. The Deluxe Set stood out by including a variety of components that emphasized innovation and fun.
Components of the NES Deluxe Set
The NES Console
The heart of the Deluxe Set, the NES console, was a powerhouse for its time. Featuring 8-bit graphics and a custom CPU, the NES offered smoother gameplay and more vibrant visuals than its predecessors. Its sleek design and front-loading cartridge system mimicked VCRs, making it appealing to families.
The R.O.B. (Robotic Operating Buddy)
A key selling point of the Deluxe Set was R.O.B., a robotic accessory designed to play games with users. While it was only compatible with a few titles, such as Gyromite and Stack-Up, R.O.B. showcased Nintendo’s ambition to merge technology and entertainment, making it a unique gadget that intrigued both kids and adults.
The Zapper Light Gun
The Zapper Light Gun brought arcade-style shooting games into the living room. Compatible with classics like Duck Hunt, the Zapper used photodiode technology to detect light on the screen, delivering an interactive experience that was both innovative and thrilling.
The Game Pak
The NES Deluxe Set included a dual Game Pak featuring Super Mario Bros. and Duck Hunt. These games not only demonstrated the console’s capabilities but also became cultural touchstones, with Super Mario Bros. defining the platformer genre and Duck Hunt showcasing the Zapper’s precision.
Gameplay Innovations
Introduction of 8-bit Graphics
The NES introduced gamers to a world of 8-bit graphics, setting a new standard for home gaming. Compared to earlier consoles like the Atari 2600, the NES offered richer visuals, smoother animations, and a more immersive experience that captivated audiences.
Accessibility and Entertainment
Nintendo’s emphasis on user-friendly design made the NES accessible to players of all ages. The rectangular controllers featured a simple layout with a D-pad and two action buttons, ensuring intuitive gameplay. The console also supported multiplayer options, encouraging social interaction.
Marketing and Cultural Impact
The Power of Packaging
Nintendo’s marketing for the Deluxe Set was nothing short of genius. By bundling innovative accessories like R.O.B. and the Zapper, Nintendo positioned the NES as a sophisticated home entertainment system. Eye-catching packaging and a strong focus on quality helped the NES stand out in a crowded market.
Gaming Beyond Consoles
The NES Deluxe Set didn’t just stop at gaming. It sparked a wave of merchandise, from action figures to cereal, embedding itself into pop culture. The console’s success also led to animated TV shows, movies, and an enduring fanbase that continues to celebrate Nintendo’s legacy.
Legacy of the Nintendo NES Deluxe Set
Influence on Future Consoles
The NES Deluxe Set paved the way for future gaming innovations. Its focus on quality and unique accessories inspired consoles like the SNES and the Nintendo Switch, establishing Nintendo as a trailblazer in gaming.
Collector’s Perspective
Today, the NES Deluxe Set is a sought-after collectible. Complete sets in good condition can fetch thousands of dollars, making them a prized possession for retro gaming enthusiasts and collectors alike.
Challenges and Criticisms
Technical Limitations
Despite its success, the NES wasn’t without flaws. R.O.B. was criticized for its limited functionality, and the 8-bit hardware eventually showed its age as technology advanced. However, these limitations didn’t overshadow the console’s groundbreaking achievements.
Competitive Landscape
The NES faced stiff competition from rival consoles like the Sega Master System. While Nintendo emerged victorious, the rivalry pushed the gaming industry forward, resulting in better games and technology for players.
Conclusion
The Nintendo NES Deluxe Set wasn’t just a product; it was a revolution that redefined home entertainment. By blending innovative technology with unforgettable games, the Deluxe Set played a pivotal role in shaping the modern gaming industry. Its legacy lives on, inspiring new generations of gamers and proving that Nintendo’s magic is timeless.
FAQs
- What was the original price of the Nintendo NES Deluxe Set?
The NES Deluxe Set was priced at $179.99 upon its North American release in 1985. - What made the R.O.B. a unique accessory for the NES?
R.O.B. was a robotic accessory designed to interact with specific games, showcasing Nintendo’s commitment to innovation and creativity. - Which games were included in the Deluxe Set?
The set included a Game Pak featuring Super Mario Bros. and Duck Hunt. - How did the NES revive the gaming industry after the crash of the 1980s?
By focusing on quality, innovation, and strategic marketing, Nintendo restored consumer confidence and set new standards for gaming. - Is the NES Deluxe Set considered a valuable collectible today?
Yes, the Deluxe Set is highly valued by collectors, with complete sets often selling for thousands of dollars.





